TOTAL ENERGY CUSTOMER RETAIL MEET – 2026

Building the future requires more than just a plan; it requires a shared vision and a powerful partnership. On February 16, 2026, Altayeb Group and TotalEnergies came together for a landmark Customer Retail Meet that set the stage for a new era of energy and retail excellence.

The event wasn’t just a meeting—it was a high-energy forum where leadership, innovation, and ambition converged.

A Shared Vision for Strategic Growth

The meet served as a high-level strategic platform where leadership from both organizations shared their visionary thoughts on the evolving energy landscape.

Vice Chairman & Managing Director of Altayeb Group opened the session by highlighting the strength of the local partnership and the group’s commitment to scaling operations. He emphasized that the group’s futuristic strategy involves deep integration of technology and a relentless focus on expanding the retail footprint to meet the growing demands of the Qatari market.

General Manager of TotalEnergies Marketing Qatar (TEMQ), shared insights into the global brand’s transition and local adaptation. Her address focused on:

• Operational Excellence: Maintaining the highest international standards in retail services.

• Sustainable Innovation: Integrating cleaner energy solutions within the existing retail framework.

• Customer Journey: Using data-driven strategies to personalize the experience for every driver and client.

“Our synergy with Altayeb Group allows us to bridge global expertise with deep local market insights. Together, we are not just selling products; we are delivering the future of energy retail.” — Melanie Fresto, GM of TotalEnergies Marketing Qatar (TEMQ).

Honoring Excellence: The Awards Ceremony

A core highlight of the evening was the Top Performers Awards, where the backbone of the retail network—our dedicated partners and dealers—were recognized for their outstanding contributions.

Vice Chairman & Managing Director of Altayeb Group and General Manager of TotalEnergies jointly presented the awards, underscoring the “one-team” philosophy that defines the relationship between the two companies.